IT and Business Insights for SMB Solution Providers

DataCore Piles on Resources for VARs

Storage virtualization and recovery software manufacturer announces new product features and rolls out a slew of online sales tools and customer-relations materials for resellers. By Geoffrey Oldmixon

In the last several months, storage virtualization and recovery innovator DataCore Software has initiated new services and support as well as new products to help SMBs optimize storage solutions.

Appearing at VM09 for the first time this fall, DataCore Software consolidated those initiatives and rolled out new Business Continuity Starter packages and promotions along with new capabilities, including Advanced Site Recovery (ASR), a pre-configured Virtual SAN Appliance (VSA), a Citrix Essentials StorageLink adapter for Hyper-V and XenServer, and support for Fiber Channel over Ethernet (FCoE).

Here are some details:

  • Advanced Site Recovery--This solution for virtual and physical IT infrastructures is a new component of DataCore's business continuity portfolio. It was designed to enable businesses to embrace Distributed Disaster Recovery (D-DR), which helps the cost-effective spread of disaster recovery responsibilities across several smaller sites. ASR builds on DataCore's universal storage virtualization software to move IT operations from a central site to one or more distributed contingency locations and back again. Additionally, the solution makes no distinction between physical and virtual servers, unifying their DR operations in a common, automated process.
  • Virtual SAN Appliance--This is a plug-and-play, Virtual SAN appliance for Citrix Essentials. A 30-day trial is available online.
  • VMware Certified Compatibility--DataCore SANmelody and SANsymphony are VMware certified. View their listings in the VMware certified compatibility guide.
  • FCoE Support--DataCore has announced support for native Fiber Channel over Ethernet connectivity for its SANmelody and SANsymphony storage virtualization solutions. The company has added the Emulex and Brocade FCoE converged network adapters (CNAs) and Cisco Nexus 5000 Series switches to its FCoE-qualified support list. The company says additional FCoE CNAs will be announced over the next year. FCoE software drivers are currently available for Microsoft Windows and VMware ESX/vSphere.

Especially for VARs

For resellers, DataCore has launched a Solution Advisor Resource Center. The Center provides sales training and positioning aimed at helping VARs grow their virtualization business with DataCore's storage virtualization solutions.

Augie Gonzalez, DataCore's director of product marketing, says the Solution Advisor Resource Center includes "vital sales and marketing resources."

"DataCore is making it easy for both current and prospective resellers to propose solutions to their clients' storage infrastructure requirements and to profit from the sale of DataCore's storage virtualization software solutions," Gonzalez says.

Some of the Solution Advisor Resource Center's materials include:

  • Intro Video--For example, an eight-minute "Get Acquainted with DataCore" video helps to explain the value of the offerings.
  • Sales Training Presentations--Online videos propose ideas to VARs for increasing sales.
  • Options Overview--Bundles, promotions, and packages are made clear and concise.
  • Sales Materials--VMware vSphere and Microsoft Hyper-V Sales reference cards, including "Tips for selling DataCore solutions to server & desktop virtualization clients" and other materials are available.

The Solution Advisor Resources is one of several partner resources.

The software company has also packaged several customer programs and promotions. They include:

  • Academic Programs--DataCore is now offering 50 percent discount off the cost of certain training.
  • "Revitalize or Repurpose"--This promotion applies to existing storage arrays or SANs.
  • 1 TB Starter Software--For business continuity and disaster recovery, the 1TB starter software promotion is aimed at SMBs on the fence about adding these products.
  • Discounts--DataCore has packaged a number of government programs and discounts for clear understanding.
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