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BitTitan Launches Automated ‘Upsell Engine’ for the Microsoft Partner Ecosystem

The company’s Upsell Engine enables Microsoft partners to automatically discover new sales opportunities. By ChannelPro

BitTitan has unveiled the Upsell Engine, a new addition to MSPComplete and an intelligent sales engine for Microsoft service providers. Upsell Engine is designed to help IT service providers automatically uncover new sales opportunities within their existing customer base to expand their use of the Microsoft cloud.

“In Microsoft’s research on the ‘Modern Partner,’ we found that a key lever of building a profitable, sustainable cloud business is for partners to go deep on modernizing their sales and marketing,” says Jen Sieger, senior business strategy analyst at Microsoft. “This is an area that can present challenges to some IT service providers who have traditionally not invested deeply in marketing and don’t have the expertise internally. By automating the upsell and cross-sell process for partners, BitTitan helps them transform their business and become a modern MSP.”

The MSPComplete Upsell Engine analyzes customer behavior, technology changes, and event-based triggers to recommend new IT sales opportunities to partners. In addition to displaying sales suggestions, MSPComplete delivers corresponding “Starter Kits,” targeted sales scripts, ROI information, and available Microsoft incentives. Upsell suggestions include:

  • Box, Dropbox, and Google Drive to OneDrive – Bundling OneDrive with Exchange Online enables Microsoft partners to add a second workload to every Office 365 deal.  
  • Salesforce to Dynamics CRM Online – Microsoft partners looking to expand services beyond Office 365 have an opportunity to increase revenue with Dynamics.
  • WebEx to Skype for Business – Partners can help customers realize an immediate return on investment by converting them from WebEx to Skype for Business.
  • Amazon AWS Blob to Azure Blob – Millions of customers store unstructured data in Amazon AWS, providing partners with an opportunity to increase Azure sales.

“RMMs have been providing operational alerts for years,” says Vince Fournier, chief innovation officer at BitTitan. “We realized we could solve a huge problem for IT service providers by taking alerts a step further and using them to drive revenue. Our Upsell Engine uses big data principles to help MSPs modernize their approach to sales and marketing by automating the upsell process.”

BitTitan Partners automatically have access to the Upsell Engine through their MSPComplete account through the dashboard. To learn more visit

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