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BackupAssist Launches BackupAssist as a Service (BAaaS) in North America

 BackupAssist, a leading provider of automated Windows server backup and recovery software for small and medium enterprises (SMEs), announced the launch of its BackupAssist as a Service (BAaaS) and MSP Program into North America. Already successful in 165 countries across APAC and Europe, the expansion of the programs into North America responds to the increasing demand by SMEs, and the MSPs that serve them, for enterprise-class backup and disaster recovery (DR) with flexible cloud storage options to meet today's IT and business requirements. BackupAssist also announced today it has entered into agreements with DeltaCon, Inc., Extreme Technologies, and iSpeed Solutions to offer its BackupAssist as a Service (BAaaS) to their North American end clients.

Regardless of size, business organizations around the world continue to face challenges around meeting service level agreement (SLA) requirements, response time objectives (RTO) and/or response point objectives (RPO). However, while the challenges remain almost identical regardless of organization size -- such as increasingly stringent compliance regulations and legal preparedness mandates -- the level of manpower and budget available to address the issues are not. Regardless, the consequences of not meeting these requirements can be dire. Consequently, for SMEs, the ability to ensure SLAs, RPO, and RTO in an affordable fashion has risen to the top of the priority list for not only IT, but the C-suite as well. 

According to a recent Gartner research report entitled, "Modify Your Backup/Recovery Plan to Improve Data Management and Reduce Costs," "I&O leaders responsible for storage must rethink their backup procedures to realize cost savings and improve backup infrastructure resource utilization. Cloud services can help your infrastructure modernization initiative, as they alleviate the burden on the data center backup infrastructure." The report also states, "Storage managers find backup delivered as a service is becoming attractive for a portion of the organization's data. Bandwidth limitations are addressed through data reduction and network optimization techniques, as service-based features and functionality continue to improve. Organizations are actively considering SaaS and cloud-delivered solutions to protect data in ROBO environments, as well as test-and-development data and endpoints, including desktop, laptop, and tablets. Some companies are evaluating these delivery models for regional areas and at least a subset of their primary data centers." The report further states, "By 2018, the number of enterprises using the cloud as a backup destination will double, up from 13% at the end of 2016." 

MSPs in North America can now partner with BackupAssist to offer BAaaS in order to meet these end client requirements. BackupAssist as a Service  (BAaaS) empowers MSPs to maximize profits and eliminate upfront capital by licensing BackupAssist as a monthly utility subscription. In doing so, the MSP can win new business and grow existing accounts by offering end clients the ability to evolve their backup/recovery investment from a capital expenditure (CAPEX) to an operating expense (OPEX). MSPs benefit from zero upfront costs, large profit margins, automated billing and payments, a dedicated MSP Channel Manager for pre- and post-sales support, a dedicated technician, training, and marketing material. MSPs also enjoy seamless management of end client subscriptions, seamless deployment of multiple licensees, invoicing, and real-time client alert messaging via the intuitive dashboard of the BAaaS Portal. 

"The response to BackupAssist as a Service (BAaaS) thus far in N.A. has been tremendous, as it has been all over the world," said Troy Vertigan, Vice President, Channel Sales, and Marketing, BackupAssist. "By aligning with BackupAssist, our strategic partners can answer the call of SMEs that require enterprise-class features and functionality, ease-of-use and affordability from their backup and recovery solution. Moreover, with the release of BackupAssist version 10, end clients can benefit from enhanced features such as cloud storage independence, encrypted backup containers, a 4x improvement in data deduplication and compression, and advanced application backup and recovery for Hyper-V, Exchange, and SQL Server."

VARs, SIs and other channel professionals in North America, as well as around the globe, also have access to the established BackupAssist Perpetual Reseller Program which enables channel partners to benefit from significant discounts by purchasing BackupAssist Software upfront as a perpetual license, and then resell it to end clients. The program includes high margins, lead generation, product training, pre- and post-sales technical support, marketing assistance, dedicated account management, local technical support, and more. All partners are provided access to the BackupAssist Reseller Portal, offering the ability to place new orders, renew existing customers, manage licensing and migrations, view monthly statements and transaction history, and access NFR licenses. Partners are also provided with BackupAssist's unique Multisite Manager which allows the user to securely monitor and manage all backup/restore activity from a single screen -- enabling the management of deployments, backups, restores, and more with just a few clicks, from any device, anywhere. 

About BackupAssist
Founded in 2002, BackupAssist has offices in the United States and Australia. The company specializes in automated server backup and recovery software for small to medium size enterprises (SMEs), providing protection for physical, virtual and cloud environments. The company's high value, multi-platform software is easy to manage and use, reliably supporting tens of thousands of customers in 165 countries. To learn more about BackupAssist, please visit http://www.backupassist.com or call 812-206-1691.

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