The ASCII Group, a community of solution providers, is now offering an e-newsletter service that provides members the ability to personalize and brand a newsletter with relevant content. With many IT providers lacking marketing capabilities – roughly 72 percent of ASCII members believe that a lack of marketing is an obstacle to their business growth – this new service, combined with ASCII's automated social media service, helps members fully extend their brands.
The new service incorporates hand-selected articles laid out in a professional template, with new content available on a monthly basis.
"Much of the reporting we already receive on social media postings helps us select the types of articles that should be incorporated in the monthly newsletter service," says Jerry Koutavas, president of the ASCII Group. "As a result we take the guess work out of selecting articles that their customers will find interesting."
This service is available to the ASCII membership community at no cost. For more information, visit http://www.ascii.com.