IT and Business Insights for SMB Solution Providers

Vendor to Watch: Stridepoint

This security vendor is all about making awareness training easy for MSPs to deliver and for end users to consume. By Rich Freeman

KIDS THESE DAYS. Good luck breaking through their short attention spans to impart a little security knowledge.

Actually, the same goes for most adults too, which is why Stridepoint has built its entire awareness training platform around “micro-learning” sessions. “The content is all less than three minutes each,” says Todd Snapp (pictured), the company’s CEO. It’s heavy on video and interactivity as well, he notes, and accompanied by gamification features that make participating in the solution’s simulated phishing attacks fun.

Founded in 2004 as a direct provider of security and compliance training to big businesses, Stridepoint has also been delivering frequently updated, custom-developed content to SMBs through its “managed security awareness” solution for three years. The company rebuilt the system more recently for MSPs, adding multitenant management and private labeling, as well as integration with leading PSA solutions and Azure Active Directory.

Better yet, according to Snapp, technicians barely have to touch the product once it’s in operation. “They don’t have to run it,” he says. “We run it.”

Available exclusively through the channel to businesses with up to 1,000 users, the system sells for $1 per user per month, with a 200-user minimum and discounts for larger volume purchases. “We’re building in a 50% margin to the MSP,” Snapp says. Partners get free internal-use licenses too, plus access to marketing tools and assistance from a customer onboarding team.

Even so, of course, a product priced like Stridepoint’s will never be a huge revenue contributor, Snapp acknowledges. But it makes adding an essential element to a layered security service, and selling that service, significantly easier for MSPs.

“What we’re trying to do is help them use this as a tool to sell a more expensive security stack,” Snapp says.

Photo: Courtesy Stridepoint

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Executive Editor

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