IT and Business Insights for SMB Solution Providers

Syncro CEO: How to Break the Glass Ceiling

Four lessons learned that can help women rise to the C-suite and champion the channel. By Emily Glass

As one of the few women CEOs in the history of the male-dominated channel space, keeping core values as a guiding light is key to challenging the status quo as a strong leader. For me, that means keeping my two values of continuous learning and unwavering ambition top of mind in everything I do—and honoring my personal principle of never getting too comfortable. As CEO of Syncro, I want to share my journey with up-and-coming women in the channel space and provide my best advice on how to succeed.

Rising Through the Ranks

As a young adult, I was torn between pursuing a career in art or computer engineering. I ultimately chose the latter, steering me down a path to pursue a degree in computer engineering at Montreal-based McGill University. But that doesn’t mean I lost my passion for art. I also completed my Master’s in Art Education. I home in on challenges by using my understanding of tech and combining it with the art of the possible, translating to creative problem solving—a style of thinking that has informed my entire career. My background in hard sciences, technology, and creative art means I bring a diverse perspective to the industry.

After starting out as a computer engineer in a product management role, I naturally fell into the MSP space by virtue of working at a company that was acquired by Datto. There I found my love for the channel by transitioning to a role where I built out a 24/7/365 tech support team. This is where I discovered how incredibly exciting the MSP space is and how interesting it is to work in a relatively novel and quickly evolving industry. This experience gave me the opportunity to get to know MSPs, their pain points, how to take them from frustrated to satisfied, and above, all, how to help them succeed.

Later in my career, I wore many other hats, from leading training to spearheading our hardware assembly operations to becoming a chief product officer. At Datto, I built a reputation as a leader who got things done, was unafraid to ruffle feathers, defied conventions, and made difficult decisions. Most recently, I joined the Syncro board in 2021, which led to the opportunity to step up as Syncro's first female CEO at the end of last year.

How I Broke the Glass Ceiling

Success is a combination of hard work and luck, and I have been fortunate enough to have had the opportunity to apply my ambition and knack for learning in the right places at the right times. And now, I want to inspire others in the industry (especially women) by sharing four lessons I’ve learned to break down glass-ceiling barriers.

1. Adapt and Act Quickly

I’ve played soccer since an early age. One of the most valuable lessons that playing a team sport teaches you is how to adjust to conditions and make real-time decisions quickly. As the speed of tech innovation accelerates at an exponential rate, these skills are more important than ever.

The challenges MSPs encounter running their business today are different from the challenges they encountered five years ago. MSPs have new hiring challenges, must keep up with new tech and security threats, and must operate a profitable business. Understanding these pressures and staying connected with your customers, adapting to them, and quickly responding to the ever-evolving landscape helps you stay ahead of the curve.

2. Seek Out a Mentor and Don’t Be Afraid to Ask for Feedback

Behind every successful person is a willingness to not only receive and accept feedback gracefully but to actively seek it out—from managers, peers, or coaches. My experience working with leaders and mentors throughout my career gave me practice receiving feedback. Learning to love it requires a lot of patience and dedication.

Outside perspective is invaluable. This is why I encourage everyone to find a mentor. It doesn’t have to necessarily be another woman, it just has to be someone who is on your side, who wants to help you talk through challenges, and someone who keeps you accountable. For instance, I put this into practice by getting together with a trusted friend and former colleague once a month to discuss what is working, what isn’t, and to set goals. This regular check-in keeps us both on track.

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