Lakeland, FL – Hook Security, a leader in psychology-based security awareness training, has announced the appointment of Nick Wolf as the company’s first-ever VP of Sales. Wolf brings over 15 years of dedicated experience in the IT channel, specializing in scaling high-growth cybersecurity and software solutions specifically for Managed Service Providers (MSPs).
Nick Wolf
In his new role, Wolf will oversee all aspects of Hook Security’s global revenue operations, including sales, marketing, and channel activity. His appointment comes at a pivotal moment as Hook Security looks to aggressively expand its market share and double its partner base within the next twelve months.
“Over the past few years, Hook has built a best-in-class library of security awareness training for our MSPs,” said Zach Eikenberry, CEO and Co-Founder of Hook Security. “Hiring Nick to take us to the next level and scale made perfect sense as we look to double our partner base in the next year. We are fortunate to have a three-time CRN Channel Chief winner join our team to lead this charge.”
Wolf’s reputation as a household name in the channel is built on a track record of successfully launching and scaling some of the most recognizable brands in the industry. For nearly a decade, he played an instrumental role in the growth and market dominance of Business Continuity vendor Datto, which was later acquired by Kaseya. Wolf also held roles at XDR vendor SKOUT Cybersecurity, which was acquired by Barracuda Networks to become Barracuda XDR and IAM vendor Evo Security. Most recently, Wolf played a pivotal role in growing Cyber Warranty provider Cork’s revenue by a record breaking 2000%. His ability to build deep trust within the MSP community has led to widespread adoption of the technologies he represents.
“I’ve spent the last 15 years selling best-in-class software to help protect SMBs and MSPs,” said Nick Wolf, of Hook Security. “At the end of the day, no matter how good your software is, the weakest link is always going to be humans, which is why Security Awareness Training is so important. Hook really understands the MSP market by creating a product that has no long-term contracts, no large minimum purchase, free NFR licenses for MSP use, and a price-lock guarantee that ensures pricing will never go up. Their passion and understanding of the MSP space clearly align with what I am passionate about, and I look forward to getting all MSPs hooked on Hook!”
The appointment is already receiving praise from prominent industry leaders who have collaborated with Wolf at previous ventures.
“Having worked with Nick at Cork for the last several years, I am excited to see that he has joined Hook,” said Eric Wakkuri, Senior Vice President, Vendor Partnerships within the New Charter Technologies portfolio. “Nick always backs best-in-breed products, so seeing him join Hook comes as no surprise, as many of our OpCos within New Charter have decided to roll out Hook Security.”
Hook Security is known for its “Psychological Security” (PsySec) approach, which focuses on training employees to recognize the emotional triggers used in phishing and social engineering attacks, rather than just technical indicators.
Upcoming Fireside Chat: The Future of Human-Centric Security
To celebrate this new chapter, Hook Security will host a live “Fireside Chat” featuring CEO Zach Eikenberry and Nick Wolf. The duo will discuss the current threat landscape, the evolution of the MSP channel, and Hook’s history & roadmap.
- Date: May 14, 2026, at 2 p.m. ET.
- Registration: https://www.hooksecurity.co/fireside-chat
About Hook Security: Hook Security provides MSPs with a comprehensive Security Awareness Training platform designed to change user behavior through engaging, non-punitive training. With a focus on ease of use, no-contract flexibility, and a deep commitment to the MSP channel, Hook Security helps organizations build a resilient culture of security.
Images: Nick Wolf / Hook Security
