The demand for innovative solutions is reshaping the channel, especially when it comes to helping MSPs become more profitable. ChannelPro’s year-ending event spotlighted one of these key opportunities: the transformative power of AI to drive business success. The event on Dec. 11, Deep Dive: Doubling MRR with Artificial Intelligence, delivered valuable insights and actionable takeaways to a captivated audience of MSPs that serve small and midsized businesses.
These virtual Deep Dives and other online events by ChannelPro are effective alternatives for businesses that don’t have the time or budget for in-person events. Some MSPs even gather their teams to participate together, watch party style. In just a few hours, key members of your staff can learn about trends, hear about innovative solutions, watch demos, and even ask questions of the presenters in real-time.
ChannelPro’s final Deep Dive of the year featured a lineup of expert guest speakers and seven key channel vendors, all offering practical strategies for integrating AI into MSP operations.
“The quality of information and actionable items presented by our speakers and vendors was outstanding,” said ChannelPro Executive Editor Jonathan Browning, one of the event moderators. “Attendees walked away with real-world ideas they could implement immediately to improve their businesses.”
AI Strategies in Focus
ChannelPro’s Matt Whitlock interviews Kaseya CEO Fred Voccola.
The event kicked off as ChannelPro Founder and Publisher Michael Siggins welcomed attendees. Shortly thereafter, Seana Fippin, CEO of Red Box Business Solutions, presented a compelling keynote. Fippin highlighted effective ways to leverage AI to enhance business operations, which resonated strongly with attendees.
Another highlight was a thought-provoking interview between ChannelPro Tech Editor Matt Whitlock and Fred Voccola, CEO of Kaseya. Voccola discussed how MSPs play a pivotal role in bolstering economic stability. He also shared how MSPs can benefit from Kaseya’s Cooper AI, a practical tool offering advanced automation and insights to empower MSPs.
“An absolutely awesome virtual event by The ChannelPro Network covering all things related to artificial intelligence for the technology industry and business as a whole,” Fippin stated in a social media post. “The value that AI is bringing to companies today is incredible.”
Vendor Demonstrations: Tools for Success
During the Deep Dive, attendees were treated to several demos by world-class vendors, allowing them to see AI in action.
Barracuda, TruNorth Dynamics, Arrow, JumpCloud, Martello Technologies, EnGenius, and GoTo were featured vendors offering demos and short Q&As. Each provided a deep dive into how their solutions integrate AI capabilities. These presentations showed how these tools can help MSPs optimize operations, enhance customer experience, and drive recurring revenue growth. From cybersecurity innovations to tools for improving network performance and collaboration, the demos underscored the tangible benefits of AI adoption in the channel.
Attendees also had the opportunity to vote on the top presenters from among the sponsor presenters. The winners were as follows:
- Best in Show: Barracuda
- Best Presentation: GoTo
Celebrating a Successful Year of Virtual Events
December’s AI-focused event capped off a successful year of ChannelPro virtual gatherings. Throughout 2024, ChannelPro hosted a range of webinars aimed at helping MSPs navigate critical opportunities and challenges
- Deep Dive: Cybersecurity Threats and Opportunities in 2024
- Deep Dive: Bundling & Pricing Managed Services
- Deep Dive: Strategies for Selling Cybersecurity Services
- 3 Product Round-Up events focused on driving MSP Profits with cutting-edge products
Along with the Deep Dive: Doubling MRR with Artificial Intelligence, these events provided actionable insights to attendees. They also served as a testament to ChannelPro’s commitment to delivering high-quality, practical content for MSPs.
Looking Ahead to 2025
ChannelPro’s lineup for 2025 promises to deliver even more value. These in-person LIVE and DEFEND regional conferences and virtual events are designed to address MSPs’ evolving needs. Don’t miss the opportunity to stay ahead of the curve! Mark your calendars to join us for another exciting year of insights, strategies, and tools to help your business thrive. We look forward to meeting you soon!
