Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


March 6, 2024 |

HP Tweaks Amplify Partner Program, Adds AI Training and Certification

HP’s Amplify partner program gets revamped structure, new benefits, and a new AI Masterclass with certification.

HP’s Amplify Partner Conference is in full swing, where the company has announced several changes to its channel partner program that it hopes will accelerate partner growth in buzzworthy areas such as AI. New benefits include what HP claims is the industry’s first role-based AI partner training and certification program, new opportunities around AI data science, and a broad portfolio of AI-enabled solutions.

Kobi Elbaz at HP

Kobi Elbaz

“HP’s Amplify Partner program stands out as an industry-leading partner program — the only channel program in the industry to go beyond performance-based models — encompassing capabilities, collaboration, and unrivaled performance,” said Kobi Elbaz, HP senior vice president and general manager, global channel, sales innovation and operations. “Partners are essential to unlocking growth opportunities and serving customers, and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services.”

The first of its AI partner initiatives, the AI masterclass via HP University, aims to cover a range of topics designed to give partners the knowledge to stay ahead in the rapidly changing AI landscape and help navigate their customers to the right products and solutions. NVIDIA is playing a role in training as well, working with HP to develop a series of advanced training modules. Partners that successfully complete advanced training can become certified in AI, demonstrating proficiency to customers.

“Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, vice president of enterprise platforms at NVIDIA. “Our work with HP will help empower their partners to utilize HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.”

Bob Pette of NVIDIA

Bob Pette

HP’s “Amplify Growth Plays” program will be available to commercial partners, a combination of tools and compensation elements rewarding partners for investing in focus areas beyond specialization. Its latest additions to the program include components for AI data science, digital services, video collaboration, and active care services.

HP is also looking to simplify the membership structure of the Amplify partner program this May, introducing a two-track structure dubbed Synergy and Power. The Synergy track is built for all partners, and offers base compensation, sales training, and specific portfolio benefits. The Power track is built for collaboration with partners receiving all the Synergy benefits in addition to growth accelerators like data driven insights and HP Amplify Online benefits. Along with the two tracks come Power Elite and Global Power Elite distinctions for enrolled partners that will reward partners that operate on a larger scale.

Most program changes will roll out May 1, or sometime shortly thereafter. More information will be available to partners over the coming months.

Image: iStock

Editor’s Choice

Broadcom-VMware Shakeout: How the Channel Has Been Affected By the Big Industry Acquisition

April 11, 2024 |

Industry experts weigh in on the “messy breakup” that MSPs were left with after Broadcom’s acquisition of VMWare.

Selling Cybersecurity: How MSPs Can Become Crucial Partners in Managing Risk

March 27, 2024 | David Powell

MSPs should try to bring an end customer into the cybersecurity fold. Here are some ways to help drive that.

3 Questions with Ingram Micro’s Sanjib Sahoo on Integrating AI into Managed Services

March 25, 2024 |

Ingram Micro’s EVP and chief digital officer shares some insights on how MSPs can effectively integrate artificial intelligence into their business operations.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience