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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

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333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

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July 5, 2022 | Britt Norwood

XDR Empowers MSSPs to Better Protect Customers

XDR provides continuous monitoring of all aspects of an IT security environment and features always-on awareness of the latest threats to improve a customer’s security posture.

With today’s highly dynamic threat landscape suffering from a cybersecurity talent shortage and constantly siloed security functions, every organization needs to reduce the discovery time of a breach and make cybersecurity more accessible and human. This year, it’s estimated that a typical midmarket company can expect to be confronted with five to seven attacks per employee per month. Extended detection and response (XDR) is arising as a promising solution to these challenges.

For managed service providers (MSPs) and managed security service providers (MSSPs), XDR platforms allow them to offer the tools to set up their customers for success to tackle today’s ever-evolving threat ecosystem.

Why XDR?

The primary reason is tied to one of XDR’s main benefits—faster and more accurate investigations.

From a 30,000-foot view, XDR provides continuous monitoring of all aspects of an IT security environment and features always-on awareness of the latest threats to improve a customer’s security posture. XDR’s primary benefit is its promise to address security gaps through automation and integration, reduce false positives, and remediate low-level threats, freeing up SecOps teams to prioritize high-risk alerts. It ultimately improves an organization’s ability to react by aggregating and correlating threats against contextualized intelligence, thereby reducing complexity to limit human error. Several businesses have reported notable time savings, up to 40 hours a week, by automatically identifying key threats and proactively resolving them.

In addition, XDR’s ability to identify high-priority threats with ease has been noted in allowing SecOps teams to have better visibility and control over their IT infrastructure, saving them time and offering guidance to increase their overall security posture. An XDR feature that most organizations embrace is the comprehensive visibility and control into all vectors (endpoint, email, cloud, network) that were routinely siloed in the past.

For all these reasons and more, MSSPs are integrating XDR platforms into their existing security offerings to customers. However, this isn’t as simple as with other one-off services.

XDR for the Channel: A Tailored Approach

In truth, XDR is more an approach to cybersecurity than one simple platform to deploy. Thus, there is no “one size fits all” way to integrate XDR into an MSSP’s relationship with their customers. The degree to which the platform is weaved in is determined by the specific security posture needs of the customer. There are also myriad levels to which a partner will be involved with managing XDR for their customers.

The most straightforward type of partner is those who simply resell XDR technology. These partners package up an XDR solution with additional services, offering their customers personalized, turnkey security packages. But as SaaS-based platforms have grown in popularity, especially considering how quickly the cybersecurity world moves, businesses are rarely looking for this kind of partner solution for their security needs.

Most businesses are more likely to want a partner that provides professional services and partakes in the deployment and implementation of XDR for their customers. This method serves as a sort of middle ground in terms of involvement. While the partner offers a ton of value in assisting in the deployment and integration of the platform, ultimately the customer manages their own environment with the assumption that they will run the entire operation.

The most comprehensive partner is one that is involved at every level, from selling the software, initiating the deployment, and then managing the security service on an ongoing basis. This level of partnership can allow for a cohesive relationship that gives the partner detailed insight into the customer’s security capabilities. Deploying and managing all-encompassing security services can be an overwhelming endeavor for some organizations. MSSPs can take some of the weight off by being a constant presence in managing an organization’s security posture and defending against unexpected cyberthreats. By going beyond only monitoring the customer’s environment, MSSPs can provide comprehensive detection and response across their IT footprint. Taking the action to respond to threats in real time to minimize and thwart a breach or attack is what sets these types of MSSPs apart.

MSSPs and XDR: A Match Made for Future Cyber Protection

The leading MSSPs of the world today are massively investing in incident response. As data breaches surpassed an all-time high in 2021, a growing number of organizations realize that it’s more important than ever to bolster their security posture. It’s clarifying to note that small- and midsize businesses that often don’t have the IT staff available to address immediate cyberthreats are still just as susceptible to ransomware attacks as large multinational enterprises who have security services managed on premises.

In today’s advanced threat environment, organizations will be tested, and businesses will have to act immediately to prevent damaging breaches to their infrastructure. To evolve with the constantly changing landscape, organizations will have to find a partner with an XDR approach customized to their business. MSSPs should encourage their customers to integrate XDR now to avoid the long-lasting and profound negative effects possible if they fail to do so.

BRITT NORWOOD is SVP, global channels and commercial, at Trellix. In this role, he serves as sales leader of the global, channel, and commercial business internationally and runs Trellix’s renewal business for commercial, enterprise, and public sector organizations. With 25+ years of experience in technology sales, Britt has also held sales leadership roles at McAfee, Salesforce, and Cisco.


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