In this installment of Peer to Peer: Off the Cuff, we talk with Sitima Fowler, who was featured in the July edition of ChannelPro, about a growth strategy that includes marketing, standardization and automation, and acquisition. For more on how Sitima is working to position Iconic IT for the future, read her story here.

Location
San Jose, California 95110
United States
WWW: acer.com
ChannelPro Network Awards
Channel Insights
Video
Peer to Peer: Off the Cuff with Sitima Fowler
Sitima Fowler, co-founder and vice president of marketing for Iconic IT, offers three tips on growing your MSP, and explains why it’s a lot like a recipe for chicken curry.

Related Resources, Video
FREE DOWNLOAD: Identifying Ideal Cybersecurity Clients
This guide helps you zero in on the prospects and customers who are most likely to need, value, and invest in advanced cybersecurity protection.
What Strategies Should I Use to Build a High-performing Team?
Supercharge your MSP with a high-performing team. These strategies will help you recruit and retain top talent.
Checklist: Choosing the Best AI Tools for MSP Customer Support
Choosing the right AI tools isn’t just a decision—it’s the difference between streamlining operations or getting stuck with a costly misfit.
Should I Specialize in a Vertical Market?
Is vertical market specialization right for your business? Find out how it can improve marketing efforts and strengthen client relationships.
What’s the Right XDR Solution for Your MSP?
XDR offers comprehensive protection by integrating data from endpoints, networks, cloud, and identity systems. But how do you choose the right platform?
Free MSP Resources
Editor’s Choice
What’s Thriving in Your Organization – Culture or Toxiculture?
Get the culture right, and massive success is possible. Get it wrong, and nothing less than the entire organization is at stake.
ChannelPro Survey
Take our survey: Give us the feedback we need to shape the articles, guides, and resources that help you confidently grow your MSP business.
How MSPs Should Use Virtual Assistants
Unlock the benefits of virtual assistants for MSPs to save time and enhance productivity. Discover the essentials to hiring wisely.
MSP Answer Center
MSP Answer Center is your go-to resource for real answers to real business challenges. We’ve covered everything from pricing to staffing to security, and we’re just getting started.
25 Profit-driving Solutions Every MSP Should Know About in 2025
These 25 tools, solutions, and platforms can help MSPs optimize operations, increase customer satisfaction, and add a significant bump to the bottom line.