≠Intermedia, a leading cloud communications and collaboration provider to small and medium-sized business (SMBs) and the partners that serve them, today announced that technology and marketing leader†Scott Anderson†has joined the company as Chief Marketing Officer. Reporting to CEO†Michael Gold, Anderson will lead all aspects of Intermedia’s integrated marketing efforts as the company advances into its next phase of growth.
“Scott is exactly the right marketing leader to help us continue to grow adoption of our all-in-one communications and collaboration platform, Intermedia UniteTM, and further accelerate our leadership as a UCaaS and channel-first company,” said†Michael Gold, CEO of Intermedia. “He has customer advocacy in his DNA and a proven track record in marketing strategy, brand, and digital transformation. I know Scott will have an exceptional impact on Intermedia, our partners, and our customers.”
With 25 years in B2B tech marketing, Anderson has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing loyalty for companies that range from start-ups to Fortune 500 enterprises. Most recently, as Chief Marketing Officer for marketing cloud company, Sitecore, Anderson transformed the brand to achieve industry leadership in both web content management and digital experience platform categories. Anderson has served in executive marketing roles at Hewlett Packard (now HPE), Sun Microsystems (now Oracle), Bazaarvoice, Weyerhaesuer, and CNN International. He was named a Top Digital Marketer by†BtoB Magazine†(now†Ad Age) two years running and was listed as a†Top 100 North America B2B Marketer by HotTopics.
“I can’t imagine a more exciting opportunity than what I’m seeing at Intermedia,” said†Scott Anderson, CMO, Intermedia. “The company already operates a solid business across multiple high-growth categories. I’m even more energized by the innovative plans to expand services for the SMB business community and its partners. I’m thrilled to work with the great team at Intermedia to bring the company’s inspiring vision to life.”
