New Midmarket Program from STORServer
Company aims to attract new partners with three-tiered program.
STORServer Inc., a Colorado Springs, Colo.-based data backup solutions provider for the midmarket, has created a three-tiered program named SP3, for STORServer Partner Program, to fuel growth for both STORServer and its partners by rewarding existing resellers and attracting new, high-quality ones.†
The ideal STORServer partner, according to the company, is a midmarket IT reseller that likes being rewarded for data backup expertise and wants to further differentiate themselves in today’s competitive marketplace.
†”I chose to start my own business by selling the STORServer Backup Appliance and have been very successful at doing so for the past five years,” says Craig Short, president of Advanced Data Recovery Systems. “I’m eager to take my business to the next level with this new partner program.”
SP3 is designed to help channel partners more effectively market and sell the STORServer line of data backup solutions. SP3 includes training, lead-generation tools, ROI calculators, multimedia offerings, new telemarketing services, a revamped partner portal with downloadable collateral materials, and quarterly incentive programs aimed at Select, Premier, and Elite partners.†
Also new is the STORServer MicroSite, which enables partners to provide to their customers up-to-the-minute collateral, product information, and a catalog of streaming videos. Whenever someone visits a reseller’s MicroSite, STORServer notifies the company immediately.
“We’re seeing a lot of demand for backup appliances and feel that we’ve put the right marketing programs in place to help our partners be the leading providers of data backup solutions in their market,” says Kevin Burns, vice president of worldwide marketing for STORServer.
Visit www.storserver.com to learn more.
