Keynote Systems announced Keynote Visitor Insights last month. It’s an on-demand service for real-time monitoring of Web site visitor feedback and interactions.
Keynote Systems provides on-demand mobile and Internet test and measurement solutions for channel pros looking improve the online experience for clients.
Visitor Insights is a Software-as-a-Service (SaaS) product that collects customer feedback and behavior. Then, it delivers business intelligence that can be readily used by marketing and site development teams.
“There is a wealth of customer satisfaction tools available that focus on measuring relationships and visitor attitudes,” says Don Aoki, senior vice president of professional services at Keynote. “Analytics tools capture transactions and visitor behavior, but only Keynote Visitor Insights marries the two by simultaneously capturing an individual visitor’s demographics, attitudes and online behavior, providing insight on how one affects the other and how the relationship changes during the transaction.”
According to Keynote Systems, Visitor Insights requires no site instrumentation, and visitors are presented with a courteous invitation to participate. All data is securely hosted and available through a reporting portal. Additionally, research analyst support is included to aid in set-up, and to compile monthly insight reports specific to a company’s needs.
“Feedback plus analytics creates actionable reports that are delivered to clients and accessible through the tool,” states Keynote Systems in a statement provided to Channel Pro. “In addition to a powerful secure online portal, Keynote Visitor Insights delivers timely reports of key customer metrics that can be shared across the organization.”
Distinct to Visitor Insights is the included support from a Keynote customer experience analyst and representative who not only aids in the proper set-up of the tool, but assists in generating tailored monthly insight reports specific to each company.
The online portal and monthly deliverables provide both point-in-time and trending details. These details enable managers to pinpoint how visitors perceive product and feature changes, how to make adjustments to solve a problem, or how to take advantage of an opportunity. The reports incorporate navigational analytics and real user commentary.
