Platinum-level program members with a customer base in excess of 750 to 1,000 endpoints will get “warm” pre-qualified leads. “As long as they respond within eight hours, they’ll keep getting leads at that quality in their particular territory,” Helwig says.
Larger organizations that purchased direct from MSP360 in the past will be gradually assigned to authorized resellers in the future as well. “Then we’ll be 100% channel,” Helwig observes.
Partners in the new program can earn margins as high as 55 to 60 percent depending on endpoint volume, he adds. Resellers who offer all three MSP360 solutions can pocket an additional five to 10 percent discount. Depending on the tier they qualify for, partners will receive not-for-resale licenses and access to market development funds, account managers, and pre-sales engineers too. In return, they must put a minimum number of technicians through a required training and onboarding program.
“That way we know that you actually are educated on the products and services that we offer,” Helwig notes.
Without specifying release timing, Helwig says that one last major component will be joining the MSP360 portfolio in the future. “We were a backup company,” he says. “Now we’re a backup, remote connectivity, and endpoint management company. The next step is to really look at a robust PSA that gives you everything within one single pane of glass.”
Like MSP360, NinjaRMM has a partner program for channel pros who resell its software to internal IT departments as well.