IT and Business Insights for SMB Solution Providers

GlassHive and Ingram Micro Announce Partnership

GlassHive (formerly Honey CRM) and Ingram Micro are partnering to bring simplicity, scalability, automation, and visibility to sales and marketing for IT partners everywhere.

In a successful pilot progam, Ingram Micro is utilizing GlassHive to provide programs geared toward generating revenue for partners of industry leaders such as Apple, IBM, Fortinet, Lenovo, and more. Using GlassHive, these vendors are now able to automate campaigns on their behalf, and provide their partners with personalized and scalable co-branded marketing content and sales follow up.

Vendors and their partners, led by Ingram Micro, are already experiencing the benefits of automation and visibility provided by GlassHive.

“We’ve been extremely happy with our partnership with Ingram Micro and the results we are achieving in the channel with our vendors and partners,” says Rafael Sanguily, vice president of strategic alliances at GlassHive. “Our partnership with Ingram has allowed us to help vendors and their partners create a simple and complete solution for their brand, marketing, and sales efforts. Together, we can give IT companies great visibility of their marketing and sales performance with prescriptive automated sales and marketing processes. In addition, GlassHive offers vendors insightful data on how to make the right adjustments to grow their company, all in one solution.”

“GlassHive understands the relationship between Ingram’s marketing team and processes and our vendor partners’ processes and our strategic goals,” says Dennis Crupe, executive director of marketing at Ingram Micro. “Having an agency relationship that not only understands the marketing strategy that will succeed with our channel partners but also understands the operational side of what our business needs to run well, has been invaluable.”

For more information on GlassHive, go to

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