Arcserve, LLC, the world’s most experienced data protection provider, has appointed Sue Fossnes as North American Channel Director. Fossnes is an industry veteran with 20 years of experience building and growing channel programs that create both short and long-term business impact. She will be responsible for the development, implementation, and measurement of new and existing channel programs, including associated partner incentives, to drive bookings and pipeline growth.
Arcserve recently launched the new Arcserve Accelerate incentive program for MSPs, LARs, VARs and OEMs in North America. The program is designed to fast-track partner profitability through industry-leading margins, re-developed e-learning programs, partner certification and, most importantly, access to cloud-native products with advanced support for private and public clouds, including Amazon AWS and Microsoft Azure. Early access partners have experienced a 300 percent increase in average order value month-over-month.
“Sue has a strong reputation for developing transformative channel programs that drive mutual revenue growth, streamline operations and increase relevance to the partner community in the North American market,” said Alex Becker, vice president and general manager at Arcserve. “Her appointment could not have come at a better time, especially as we’ve doubled down on our channel investments with the launch of Arcserve Accelerate earlier this year.”
Prior to joining Arcserve, Fossnes served as leader of global partner programs for McAfee, where she was responsible for all aspects of the company’s partner program, including design and enablement across various indirect routes to market, including distributors, resellers, MSPs and system integrators. Fossnes previously held channel leadership positions at eSentire, Inc. and Symantec Corporation.
“What drew me most to Arcserve was its channel-first approach and decades of technology innovation and experience that is unmatched in the data protection industry,” said Fossnes. “I look forward to working with an amazing team of partners who are as committed as we are to disaster recovery and business continuity.”