When a visitor arrives at your MSP landing page, you have just three seconds to capture their attention before they click away to another website. After studying and building over 500 MSP landing pages, here are the essential elements that need to be visible immediately, without scrolling. With these best practices, you can grab a visitor’s attention quickly.
The Critical Above-the-fold Elements
Your landing page’s success hinges on several key components that visitors should see instantly:
1. Attention-grabbing Headline
This is the first thing visitors read, so make it count. Effective headlines should:
- Address visitors directly.
- Clearly state the service you provide.
- Highlight a specific benefit or pain point your service addresses.
2. Supporting Subheadline
This is an optional but valuable element that expands on your headline. It provides additional context about your services or unique value proposition.
3. Strategic Call-to-action Buttons
Include two CTAs in prominent positions:
- The top-right menu area
- Toward the center-bottom of the visible page
These buttons should directly relate to the content on the page. While “Schedule a Free Consultation” works as a default, consider customizing your CTA to align with your specific offering.
4. Credibility Elements
Place trust-building elements below your center CTA button. These can include:
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- Client logos
- Award recognition
- Impressive statistics or achievements
A Real-world Example
Let’s imagine that we’re looking at an MSP landing page targeting businesses in a particular region:
- The headline should immediately grab attention with something like: “Elevate your business efficiency with proactive managed IT services in [this particular region].”
- A subheadline can add context. For example: “Comprehensive managed IT solutions designed with your business needs in mind.”
- Clear CTAs should appear in both recommended positions with something like “Schedule a Free Consultation” buttons.
- Below the main CTA, add client logos to build credibility and reinforce trust.
The result? A visitor searching for IT support or managed services for their business in this geographic region immediately sees that this provider understands their needs, appears credible, and offers a clear next step if they’re ready to engage.
Putting It All Together
When building landing pages for your MSP, start by clearly defining your target audience. Then incorporate these critical elements: attention-grabbing headline, informative subheadline, strategic CTAs, and credibility builders. These will quickly capture attention, establish trust, and provide clear pathways for engagement.
This approach not only hooks visitors who are ready to take immediate action but also encourages others to explore your page further and learn more about your MSP.
Prasanna Perera is managing partner of RiseOak, an MSP marketing company.
Featured image: iStock
