Woburn, Mass.-based security solutions provider Kaspersky Lab North America has made enhancements to its reseller partner program, increasing its investment and commitment to its U.S. and Canadian partners. The enhanced program offers not only increased opportunities for profit and growth, but an ecosystem of tools, incentives, and support to help partners stand out in the competitive security industry.
The upgraded program is a result of feedback from partners and is designed with their needs in mind. The program is based on a tiered structure and consists of Registered, Silver, Gold, and Platinum partners. Program advantages include:
- New Partner Demand Center: Building on its channel focus, Kaspersky Lab created a center where partners will have access to content and ready-to-go marketing campaigns that can be co-branded and executed to drive leads directly back to them.
- Profit and Growth Capability: The security vendor is investing in partners through deal registration and incentive programs, helping them to surpass their sales goals with MDF, leads, and joint business planning. Under the new program, partners can achieve up to 50 percent margins and will be rewarded with other incentives beyond that, including a new Partner Loyalty Program that rewards VAR and MSP owners for sales on an ongoing basis.
- Partner Team: Partners will receive assistance from a team of channel account managers, sales engineers, and Kaspersky Lab marketing professionals. A new program feature allows Platinum Partners to receive joint business planning on a quarterly basis and Gold Partners on an annual basis to drive more sales.
For more program details, visit the partner portal at www.kasperskypartners.com.
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