Dear ChannelPro readers,
Yoda said it best in The Empire Strikes Back: “You must unlearn what you have learned.” That still hits home, whether you’re in a cave on Dagobah or running a help desk in Dorchester. A successful IT service provider can be any size and hail from any city. But they can’t stick to “the way we’ve always done it,” and expect to thrive. The IT channel is changing — and so are the playbooks that drive MSP growth.
That resonates with me as I step into my new role here as executive director of content and engagement. With the new title comes a deeper commitment to the work I love most: listening to MSPs, learning what’s working, and highlighting your hard work and sacrifice.
If you’re an innovator who wants fresh ideas and bold strategies, ChannelPro’s Special Report Edition 3, 2025, is for you. Notably, in this issue, we unveil the winners of our second annual ChannelPro 20/25 Awards. We’re proud to honor the Top 20 MSPs to watch and the Top 25 Profit-driving Solutions that can transform your bottom line. These aren’t participation trophies. Our Advisory Group pored over dozens of tremendous nominees and chose the ones that truly stood out.
This edition also includes sharp, expert insights on many other topics, including:
- Picking the right mix of cloud, hybrid, or on-prem strategies
- Compliance as an MSP revenue engine
- Doubling down on a specific vertical to win far more business
More than anything, I hope our content helps you do your job better. Our free resources and live events are designed to celebrate you, the scrappy band of rebels who are fighting to redefine the future of the IT channel.
So, let’s collaborate. We’ll work together to throw out the industry’s preconceived notions and think BIG. Or, in other words, let’s go blow up the Death Star (again).
Executive Director of Content and Engagement, The ChannelPro Network
ChannelPro Executive Director of Content & Engagement Jonathan Browning has been a leader in the IT channel for close to a decade. He’s an avid fan of technology, and believes the managed services industry is the most important driver of economic growth and human innovation on Earth.
