Peer to Peer: Off the Cuff with Charles Swihart

In this installment of Peer to Peer: Off the Cuff, we’re talking with Charles Swihart, founder of Preactive IT Solutions in Houston. In our January issue, Charles wrote about how the ability to speak the same language as his customers in the engineering and construction industries helped him develop a vertical specialty that has driven growth for his business and enabled him to expand to other vertical industries. Charles shares three tips for developing a specialization you can build on, which include addressing specific customer pain points and hitting all the right notes in marketing campaigns. After he serenades you out to his rendition of “Fly Me to the Moon,” check out his full story in our January issue here.