Marketing

If you make promises in marketing—but don’t validate that your team is delivering—you are lying to yourself and risking legal jeopardy. - read more

 I was re-listening to Mitch Joel's book Six Pixels of Separation recently (via Audible). Early on, he throws out an important statement and then scurries on to make a bigger point. But the key statement really struck a chord with me: Effective marketing takes time. - read more

Vector Choice grew its reputation and revenue by intentionally developing a presence and a persona in the MSP and cybersecurity worlds. - read more

Great Little Seminar has been training IT consultants on managed services and more since 2013. That's when I offered my first class on Standard Operating Procedures. Beginning immediately, we are now - read more