IT and Business Insights for SMB Solution Providers

Webroot Unveils Channel Edge Reseller Program

Webroot program provides market-specific tools and resources for MSPs, VARs, distributors, and system integrators. By ChannelPro

Internet security provider, Webroot, has unveiled the new Webroot Channel Edge Reseller Program, enabling the company to provide market-specific tools and resources to help its network of VARs, distributors, service providers, and systems integrators.

Webroot’s new program includes access to the Channel Edge Partner Toolkit for all partners. This toolkit contains a set of sales and marketing tools designed to help partners grow their business with Webroot support from customer education and prospecting, to successful deal closure. Key elements of the Channel Edge Partner Toolkit include:

  • Web Content Syndication delivers product content, trial software downloads, and whitepapers directly from a partner's website. Prospects can educate themselves on Webroot solutions and initiate a trial that links back to the partner.
  • The Resource Center provides pertinent sales and marketing materials directly to partner sales and marketing teams, giving them access to the information they need when they need it.
  • Social Syndication enables partners to push fresh content and communicate with potential buyers through multiple social media sites.

In addition, partners committed to working with Webroot and meeting a minimum quarterly revenue attainment are enrolled as Elite Resellers and receive added benefits such as qualified sales leads, speaking engagements and joint seminars, market expansion programs, sales incentives, and a channel account manager.

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