IT and Business Insights for SMB Solution Providers

Panda Security North America Transitions to a Channel-focused Model

Starting September 1, just two months after hiring a new VP of sales and marketing, the company will transition to a 100 percent channel sales model in North America. By Cecilia Galvin

Panda Security, a cloud security solutions provider with U.S. headquarters in Orlando, Fla., will transition to a 100 percent channel model for its corporate sales in North America. The transition will begin September 1, 2014. The change comes just two months after the arrival of Tom Berger, Panda Security’s new vice president of sales and marketing for the U.S. and Canada.

“Our mission is to align ourselves tightly with our channel partners,” says Berger. “As a result, beginning September 1, 2014 Panda Security North America will no longer engage in a direct business model, [but] rather migrate all business through the channel partner community.” The move, adds Berger, will enable Panda to focus on building channel alliances, expanding its North American market presence, and increasing revenue and profitability for partners.

Panda’s direct sales team is also transitioning to new roles as channel managers, and will move sales opportunities to the channel to fulfill.

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