Computer products and consumer electronics distributor D&H Distributing has announced that it is extending additional credit, close to $23 million in total, to 850 of its reseller customers. The offering is part of D&H’s Business Assurance program, in which the company’s vendor partners offer funding for credit influxes in an effort to stimulate channel growth.
Credit lines for the select resellers have seen expansions ranging from $2,500 to $100,000, with the typical increase reaching $25,000, depending on the VARs’ spending levels and their financial standings with D&H. Increases were applied mostly to solution providers selling into the small business marketplace, which is the distributor's most prevalent type of VAR customer.
“Many programs in the marketplace don’t necessarily focus on resellers in the SMB space, and instead direct credit toward larger accounts. This program is mainly designed for those VARs who are underserved by general channel programs, helping them to be more competitive,” says Tony Warfield, senior director of credit services at D&H Distributing. “We’re excited to provide a catalyst that can lead to greater opportunities for our customers.”
For more on the D&H Business Assurance program, visit dandh.com.