IT and Business Insights for SMB Solution Providers

Brother Mobile Solutions welcomes Dan Lydigsen to the retail team

Apr 28, 2020

Dan Lydigsen has joined the Brother Mobile Solutions team as Director of Retail and Hospitality Sales for the North American retail market. Dan will manage the growth strategy, and channel and business development initiatives to support BMS’ continued expansion into the retail industry, with a focus on hospitality, grocery, convenience and chain store segments. 

A Brother veteran, Dan’s 15-year rise within the global organization began with the management of major retail accounts for Brother Machine Group, where he was later promoted to Director of Sales for the DMR channel. He then managed North American sales for Brother Gearmotors division until joining the high-growth Brother Mobile Solutions team in January of 2020.

“Dan’s history of success in creating new business, strong channel and product development skills, and true custom solutions approach make him a tremendous asset to the BMS team”, said Greg O’Connell, VP of Sales for Brother Mobile Solutions.  “We’re also looking forward to his expertise as we roll-out our new Hardware-as-a-Service (HaaS) offering into the hard-hit retail market”.

Brother Mobile Solutions is a premier provider of innovative on-demand mobile, desktop and industrial printing and labeling solutions for today’s on-the-go workforces. Products include the legendary PocketJet mobile printer, popular RuggedJet Series, the renowned P-touch handheld industrial labeling tools, and a growing line of direct thermal and thermal transfer printing products for today’s supply chain.

Dan Lydigsen has joined the Brother Mobile Solutions team as Director of Retail and Hospitality Sales for the North American retail market. Dan will manage the growth strategy, and channel and business development initiatives to support BMS’ continued expansion into the retail industry, with a focus on hospitality, grocery, convenience and chain store segments.

Dan can be reached at [email protected].

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