IT and Business Insights for SMB Solution Providers

The ASCII Group Announces Featured Speakers for 2021 Events

The lineup of noted authors and industry experts is designed to help attendees increase revenue and enhance their current business model. By Colleen Frye

The ASCII Group, a membership-based community of independent North American MSPs, MSSPs, and solution providers, has announced featured speakers for its slate of virtual and in-person educational events for 2021. ASCII MSP Connect Live and ASCII Success Summits are designed to offer attendees new approaches and best practices on how to grow their IT companies while delivering exceptional service to their customer base.

The 2021 events will feature two keynote speakers: Mike Michalowicz, author of The Pumpkin Plan, Profit First, and his latest, Fix This Next, will discuss how businesses can determine what to do, in what order, to ensure healthy, fast, and permanent growth. Robbie Kellman Baxter, author of The Forever Transaction, a ready-to-use game plan for running a successful and sustainable subscription business, will talk about how to build lasting customer relationships that are the foundation of business success.

Additional MSP peer education and industry speakers include:

C.J. Ezell, founder and CEO of Cross Bay Digital Marketing, who will present "Be Heard! Why Your MSP Story Matters Now"; Stephen Monk, CEO of Noverus Innovations, who will discuss "How MSPs Can Best Manage and Solve Growing Pains"; and Vince Tinnirello, managing director of Anchor Network Solutions, who will talk about "How to Build a Winning Client Advisory Board."

“Now, more than ever, the goal of ASCII events is to provide the MSP community with actionable content that can be easily implemented into their IT businesses,” said Jerry Koutavas, president of The ASCII Group, in a press statement. “In addition to a relatable keynote speaker, and a showcase pavilion of best-of-breed technology, attendees leave ASCII events with business intelligence they can use.”

ASCII events bring together over 1,500 IT solution providers and MSPs, innovative technology vendors, and key industry thought leaders throughout the year in a two-day format.

The schedule of 2021 events is as follows:

ASCII MSP Connect Live 2021 (Virtual Events)

  • Canada – February 24-25
  • Rocky Mountain Region (USA) – March 17-18 

ASCII Success Summits 2021 (In-Person Events)

  • Bethesda, Md. – May 19-20           
  • Cincinnati, Ohio – June 16-17 
  • Chicago – July 21-22   
  • Raleigh, N.C. –  August 18-19    
  • N.Y. / N.J. area – September 22-23  
  • Orlando, Fla. – October 27-28
  • Houston –  November 3-4  
  • Orange County, Calif. – December 8-9

For more information, visit and

Image: Courtesy ASCII Group

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