Topic: Business Strategy - Page 148

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

Once you’ve found the perfect acquisition target, negotiated a deal, and signed a contract, here are some tips for ensuring the onboarding process goes smoothly and provides the expected ROI.

Erick and Rich dive into the latest projections for the fast-growing SMB collaboration and security markets, share advice on keeping complex legal agreements from slowing down your sales volume, and discuss a perfect crime foiled by one fatal flaw.

Postponed from March due to the coronavirus pandemic, the three-day virtual event featured educational sessions, networking, and lively discussions on the future of the channel.

MSPs are not just the core of the IT Channel and Datto’s business, but essential service providers for millions of small and medium businesses. For the first time, we identified the specific behaviors of high-growth MSPs that separate them from their competition, developing a roadmap for growth. This year, we delved deeper into the technologies MSPs rely on to deliver services to their clients and how they expect that to change in the years ahead. Check out this report to help shed light on how MSPs can overcome challenges and grow their businesses in the face of a new SMB landscape.

Cyber-insurance companies are tightening up policy requirements in response to new threats and the rise of remote work.

Erick and Rich sort through the new MSP business building resources from IT By Design, the importance of relinquishing control over work to your employees, and a man in Oklahoma who took the whole pant-less online meeting thing a few steps too far.

Clearly one of the greatest opportunities for resellers, Network Service Providers (NSP) and Managed Services Providers (MSP) in the current economic climate rests with the speed and efficiency that Third-Party Maintenance (TPM) agreements can rapidly be sold and implemented for enterprise and small and medium business (SMB) clients. That’s the fast path to CASH! We have established that in part one and part two of our TPM series.

ChannelPro’s fourth of five planned regional events offered a full day of content and networking geared at helping MSPs and IT solution providers build an action plan for thriving in our new normal and taking advantage of emerging opportunities.