AMD, in Sunnyvale, Calif., has launched the new AMD Partner Program to strengthen and reward its global channel partners. Based on the three cornerstones of Aspire, Motivate, and Design, the program provides a tiered program with financial, access, marketing, referral/recognition, technical, and material benefits. An enhanced partner portal provides content to help partners grow with AMD’s technology portfolio.
The AMD Partner Program recognizes distributors, system builders, retailers, and etailers as Elite, Premier, Provisional Premier, and Select partners, based on specific criteria. As partners ascend to a higher tier, they are eligible to receive additional benefits. The new Hero Builder badge is a supplemental designation awarded to influential and dedicated system builders. Depending on the channel partner’s tiered status, Hero Builders will receive additional program benefits, as well as exclusive early access to select AMD technology.
Visit www.amd.com/en-us/markets/partners to learn more