Datto Inc., which provides hardware-based on- and off-site backup, disaster recovery, and business continuity solutions, has appointed Dana Prestigiacomo as its new vice president of marketing. She will assist the company in constructing a comprehensive 2013 channel marketing strategy.
Datto’s phenomenal 5,554% revenue growth from 2009 to 2011 has pushed the company to build out its executive management team with proven industry experts.
Prestigiacomo’s background embodies a mix of small, midsize, and large technology companies. She comes to Datto with experience from well-known industry companies such as Acronis, IBM, CA Technologies, IntraLinks, and more.
Prior to Datto, she has taken the lead on worldwide marketing and communications functions including marketing strategy, corporate communications, field and channel marketing, online and Web marketing, partner programs, global B-B demand generation, and marketing operations. She has led teams in developing cutting-edge marketing automation capabilities, metrics, website re-architecture, and complete company re-branding.
“We are extremely excited to add Dana to our team,” says Austin McChord, Datto CEO. “She brings a great mix of experience, vision, and proven results to our marketing department, and has displayed great leadership since her arrival. We are thankful she is here to help guide Datto through its next major phase of growth.”
Some of Prestigiacomo’s 2013 marketing goals revolve around increasing Datto’s brand awareness while also positioning the company as a thought leader. She will focus the team on driving lead generation for Datto’s sales team and also on partner enablement, including joint marketing and delivering leads to Datto partners.
