It’s a regrettable business expense to cut, but when budgets are tight, even marketing gets the ax.
There are, however, other options. JW Public Relations, for example, is working hard to remind SMBs and channel pros that there’s a lot of publicity that can be acquired through low-cost means.
“In this economy, businesses must promote their brand more than ever,” says JW Public Relations in a statement to EH Publishing. “While competition may be cutting marketing spending, it’s the perfect time for smart business owners to launch or ramp up a solid public relations campaign.”
To help SMBs and channel pros do that, the Marshall, Mich.-based PR firm has created what it calls JW PR Toolkits.
The kits are designed to provide SMBs with all the tools needed for planning and executing a do-it-yourself PR campaign. The “Small Business Toolkit,” for example, includes the basics of press release distribution, SEO, media kits, visual aesthetics, and more. It also includes templates for press releases.
“The information in these toolkits was developed, written, and reviewed by some of the country’s best veteran journalists—editors and reporters working in the print, broadcast, and online media,” states JW Public Relations. “They know what public relations efforts attract attention, and they are sharing this inside information here.”
Each kit is available for immediate download as a Zip file of PDF and Word documents.
The “Small Business” PR kit outlined above sells online for $99.
