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Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

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April 22, 2010 |

McAfee Strikes Deal with Adgregate Markets

The security developer’s SECURE tools will be rolled into e-commerce advertising innovations to fight “malvertising” and improve marketability.

McAfee Strikes Deal with Adgregate Market

The security developer’s SECURE tools will be rolled into e-commerce advertising innovations to fight “malvertising” and improve marketability.

Security provider McAfee Inc. has established a partnership with online advertising developer Adgregate Markets that will enable consumers to securely interact within distributed commerce ads and application s for online, mobile, and social networks. McAfee Strikes Deal with Adgregate Markets

The new initiative makes way for what McAfee calls “the industry’s first secure advertising, and the industry’s first consumer privacy-certified social commerce platform.”

Under this partnership, McAfee has certified the security and privacy of Adgregate’s advertising products. In turn, Adgregate, through its direct and partner sales channels, will sell Adgregate products featuring the with the McAfee “SECURE” trademark.

The McAfee SECURE service performs daily site scanning that tests a retailer’s Web site for more than 10,000 vulnerabilities. Together with Adgregate, the scanning will secure advertising products. It will help prevent rich media ads and distributed commerce solutions from becoming conduits for malvertising (malware found to be lurking in online ads).

The Malvertising Threat
According to the McAfee 2009 Threat Predictions Report, malicious advertising, or “malvertising,” is a chief security risk for consumers.

“A big driver in the increase in malvertising is the widespread availability of rich media ads and applications, which can allow malicious code to be embedded inside,” explains McAfee in a press release to EH Publishing. “Malicious ads have exploited vulnerabilities in established advertising networks, social networks, and leading publishers, with increasing frequency. “

“The shift toward a distributed Web,” explains McAfee vice president and general manager of consumer, mobile, and small business Todd Gebhart, “where content and commerce are available anywhere, poses significant security challenges for advertisers, as retailers are no longer under the protective umbrella of the security mechanisms enabled on their primary Web site.”

The Business Arrangement
McAfee says chose Adgregate as their partner to secure advertising for online, mobile, and social networks “after rigorous security and commercial testing.”
McAfee Strikes Deal with Adgregate Markets

“By partnering with Adgregate, McAfee is setting the standard for online advertising security for protecting customers’ data and privacy,” Gebhart adds, “whether consumers are engaging through rich media ads or transacting through social commerce applications.”

The McAfee SECURE service performs daily tests for vulnerabilities that pose a threat to sensitive customer information. In addition, McAfee reports that those Web sites employing McAfee SECURE and displaying its trademark have a “12 percent increase in sales conversions” compared to those that do not.

Adgregate CEO Henry Wong says the message that the SECURE logo sends is clear. “Advertisers face huge business and legal risks with the distributed Web, and their customers deserve the most secure solution available: the one now being provided by McAfee and Adgregate.”

Adgregate’s Process
According to Wong, Adgregate’s proprietary secure advertising technology ensures not just secure data transmission, but the integrity and security of the entire online ad engagement experience.

Through a multi-step process independently verified by its security partners in real-time, Adgregate confirms the source of the transactional application, verifies the integrity of the application as rendered in a Web browser, and securely transmits engagement, transactional, or lead generation data back to the advertiser.

“Anything short of this puts a brand’s reputation in serious jeopardy,” Wong says.

Adgregate’s new products, which will bear the McAfee SECURE trademark are now

available through Adgregate’s advertising and ecommerce partners, including DoubleClick, PointRoll, EyeWonder, Eyeblaster, Linkstorm, Collective Media, Greystripe, Demandware, IBM Websphere Commerce, Escalate Retail, and others.


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