Watch as Dennis Crupi, executive director of marketing at Ingram Micro, talks about how a partnership with GlassHive (formerly Honey CRM) brings simplicity, scalability, automation, and visibility to sales and marketing for IT partners everywhere.
In a successful pilot progam, Ingram Micro is utilizing GlassHive to provide programs geared toward generating revenue for partners of industry leaders such as Apple, IBM, Fortinet, Lenovo, and more. Using GlassHive, these vendors are now able to automate campaigns on their behalf, and provide their partners with personalized and scalable co-branded marketing content and sales follow up.
"GlassHive understands the relationship between Ingram’s marketing team and processes and our vendor partners' processes and our strategic goals," says Dennis Crupi, executive director of marketing at Ingram Micro. "Having an agency relationship that not only understands the marketing strategy that will succeed with our channel partners but also understands the operational side of what our business needs to run well, has been invaluable."
Find out more about GlassHive at glasshive.com.