IT and Business Insights for SMB Solution Providers

Intel's Virtual Storefront

by John Danielowich By Cecilia Galvin

Intel's Virtual Storefront

Intel Corp. has created a powerful new tool for its reseller channel, the virtual marketing storefront, to help market Intel-based products faster and more cost-effectively.

The virtual marketing storefront provides qualified Intel resellers with the tools to plan and execute marketing campaigns. Additionally, an online advertising program created in collaboration with Google enables reseller customers to go online and easily place ads to help grow business. Intel and Google assist with production and execution.

'Many resellers are small businesses that have limited resources and expertise in marketing. Intel's virtual storefront will help customers overcome this challenge and equip them with the tools to be innovative in reaching and communicating [with] their customers,'  says Steve Dallman, general manager, Intel Worldwide Reseller Channel Organization.

The virtual storefront is available to Track Two licensees of the Intel Inside program. Benefits include the elimination of out-of-pocket expenses and administration costs for channel customers. For more information, contact your local Intel Reseller Channel Organization representative.

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