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The Environmental Sustainability Win-Win: Page 3 of 3

Repurposing used hardware instead of dumping it in landfills is more than just good for the planet. It delivers bottom-line ROI too. By Rich Freeman
Reader ROI: 
RECYCLING AND REFURBISHING used hardware instead of dumping it in a landfill is helping channel pros win new business.
IT’S ALSO HELPING them recruit and retain employees.
HARDWARE MANUFACTURERS and distributors offer a variety of resources for launching sustainability programs.
THIRD-PARTY IT ASSET DISPOSITION firms are another option, but should be carefully vetted for responsible business practices.

Accountable Options

Like anything else, Cisco’s Sage notes, success in sustainability for beginners hinges on having a concrete plan based on widespread input. “The first thing I would do is talk to my employees about it and my customers, just to see what’s important to them,” he says.

Samz recommends talking to your vendors and distributors too. “They’re the ones who generally create the most impact on the environment and have environmental initiatives in place, and so are most willing to help partners like us create our own initiatives,” he says.

They also tend to be more responsible and accountable than cut-rate ITAD firms, adds Zegers, who encourages channel pros to vet ITAD partners carefully. Used printers, he notes, are both full of toxic materials and next to worthless in secondary markets. “A lot of the unscrupulous providers will put those on a container and send it over to Africa, and they’ll charge five cents a pound or something,” he says.

After all, notes Zegers’s colleague John Marler, Ingram’s global director of environmental, social, and governance programs, winning deals and wooing employees are good reasons to prioritize sustainability but not the only ones.

“There’s carbon emission savings by responsible disposition and recycling and remarketing,” he says. “It’s a win-win.”

Image: iStock

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Executive Editor

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