IT and Business Insights for SMB Solution Providers

Intermedia Arms Partners with Email Backup and Ransomware Marketing Campaigns

The latest additions to the cloud business applications provider’s automated marketing platform include pre-drafted emails and social media posts, white-label landing pages, and a metrics tracking dashboard. By Rich Freeman

Cloud business applications provider Intermedia has rolled out free end-to-end automated marketing campaigns designed to help its partners drive sales of backup and failover solutions.

Introduced on the opening day of Downers Grove, Ill.-based membership organization CompTIA’s 2017 ChannelCon event in Austin, Texas, and available starting tomorrow, the new programs seek to help VARs and MSPs capitalize on rising adoption of the Microsoft Office 365 collaboration suite and escalating concerns about ransomware.

Each one comes with pre-written emails and social media content, online landing pages, and additional resources, all of which are white-labeled for custom branding. There’s also a dashboard for tracking response rates and other metrics as well as automated alerts that inform resellers about new leads when they’re still fresh.

The new campaigns enable channel pros with limited time and marketing know-how to design and field demand generation campaigns in minutes, according to Tim Stanton, director of channel marketing at Intermedia, which is headquartered in Mountain View, Calif.

“In the age of digital transformation, an effective marketing strategy is business critical for partners,” he said in a press statement. “Partners have minutes to dedicate to marketing, not weeks. We feel it’s our responsibility to make marketing easy.”

Intermedia launched its automated marketing system in January of last year. The latest additions to that platform focus on Office 365 email risks and proliferating ransomware threats.

The Office 365 campaign educates end users on employing Intermedia’s email continuity and backup products to mitigate the dangers of data loss and service outages. The anti-ransomware campaign utilizes an interactive calculator to help business owners measure the potential cost of successful attacks in ransom payments, downtime, and lost productivity, and then shows how BDR solutions can help them recover from ransomware incidents rapidly.

Intermedia introduced an enhanced email security platform equipped with multiple scanning engines in April.

CompTIA ChannelCon concludes on Wednesday.

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