Topic: Partner Programs - Page 64

The two-day educational and networking event featured an agenda geared to help MSPs grow their businesses.

Called Arcserve Accelerate, it’s designed to re-ignite interest in the data protection and availability vendor, which has been led by a revamped leadership team since late last year, according to Vice President of Worldwide Sales Adam Olson (pictured).

Part of the distributor’s Solutions & Services program, the new sales push is designed to help channel pros capitalize on rising demand among SMBs for a new generation of simpler, more affordable signage and collaboration offerings.

The two-day educational and networking event touched on hot topics like the Internet of Things and and included business continuity lessons learned from Hurricane Harvey.

Called the Wingman Professional Services Program, the new offering is less a strategic pivot into a new revenue source than an effort to help partners get cloud infrastructure practices up and running swiftly.

A first for the company, the move gives members of Microsoft’s CSP program access to a dramatically expanded line of solutions while giving the developers of those solutions access to an entirely new sales channel.

The roughly 30 rigorously vetted partners to earn the new Azure Expert Managed Service Provider designation so far, which include giants like Rackspace and New Signature, are now Microsoft’s go-to options for outsourced Azure administration.

A wide-ranging series of policy and partner program changes instituted this month by North American Channel Chief Rob Cato (pictured) are designed to get the hardware maker back on track to recording consistent market share gains.

Called MSP Institute and composed of webinars, videos, and podcasts, the new educational resource provides advice and training on a variety of business, sales, marketing, and technical topics.

Held last week in Hershey, Pa., the distributor’s Mid-Atlantic Summer Technology Show offered nearly 1,000 attendees a host of meet, greet, and learning opportunities.