Selling seats isn’t the only way program members can make money either. First-time buyers of RMM products often need help optimizing and operating them. “Many of these resellers can build off of that,” Pham observes, “whether that be moving into a co-managed solution or providing custom scripting for their customers and professional services.”
The total package is one MSPs seem to like. “We’ve seen double-digit growth in active partnerships,” says Pham. That trend is presumably at least partially responsible for the 300 new customers Ninja is adding every month and the 75% year-over-year revenue growth it reported in September.
Credit NinjaRMM’s software for some of that success as well. Like its VAR partner program, the system is engineered for simplicity. “The time for Ninja to get fully deployed in an environment and the time that it takes you to realize the full scope of the efficiency that we bring to IT teams is hours, if not just a few days, versus what used to traditionally be overly complex weeks and months,” Pham says.
The platform is expanding too. A documentation feature rolled out in July, and a ticketing module arrived last month. The only question these days is who’s likelier to celebrate such updates, the MSPs who use the system or the end users now buying it.