IT and Business Insights for SMB Solution Providers

Unify Enhances Partner Program with Improved Digital Marketing Platform

 As part of its drive to continually improve its Partner Program, Unify, the Atos brand for communications software and services, announced new enhancements to its partner marketing platform, Digital Channel, that are designed to help partners optimize their digital marketing efforts with Unify. Available to all partners, Digital Channel now makes it easier and more intuitive for partners to execute strategic marketing initiatives – from simple co-branded email to full digital campaigns – to drive increased demand.

The improved Digital Channel platform is almost completely automated, enabling partners to plan and launch marketing campaigns with just the click of a button. It has a more intuitive user interface and simplified navigation, so partners can quickly see new content and resources to execute email and digital campaigns that complement their individual outbound activities, helping them to increase their brand and social awareness.

"Unify strives to make it as easy as possible for our partners to build demand and generate revenue with our solutions, and Digital Channel has been an important tool to provide content and marketing support to our partners," said Michelle Jones, Vice President of Channel Marketing for Unify. "With the enhancements we've made to Digital Channel, we are simplifying marketing activities and giving our partners even more choices in the types of campaigns they wish to execute to help build their businesses."

To support partners' lead generation efforts, the enhancements to Digital Channel include a fully packaged and automated email campaign tool as well as simplified campaign scheduling with a  multi-channel digital marketing approach, which helps partners to better engage with their customers and prospects. Additionally, it easily positions Unify's next generation collaboration solution, Circuit, on partner websites, making it even simpler for customers to start using Circuit by downloading Circuit licenses directly from the partners' websites.

Digital Channel offers complete digital marketing campaign kits, as well as enhanced reporting tools with a clear and concise dashboard, so partners can quickly evaluate the success of individual campaigns. Plus, it offers automated alerts for new campaigns or content, so partners never miss the latest information.

The new Digital Channel has begun its roll out to partners around the globe, to positive reviews. Fabio Conti, Digital Marketing Executive for NexusIP, commented: "I am browsing in the new digital channel portal. I love it! It's very intuitive and easy to use." Zoe Thomason, Marketing Manager at Datasharp UK added, "It looks fantastic; I'm excited to start using it."

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