Cybersecurity company illusive networks has hired security industry veteran Tracy Pallas as vice president of global channel sales. As the company’s first channel chief, Pallas will lead its new 100 percent channel sales strategy, focusing on launching a partner program, selecting and signing strategic go-to-market partners globally, and building marketing programs around channel demand generation.
“We are focusing on the channel this early in our company’s history because we believe partners play a critical role as trusted advisors in helping customers to define and implement their security strategies. With Tracy Pallas at the channel’s helm, we have an industry veteran who has repeatedly built successful channel programs that drive increased partner productivity and accelerated revenue growth globally,” says Shlomo Touboul, CEO, illusive networks.
With a career that spans over 20 years of direct sales, channel sales, marketing, and consulting experience, Pallas most recently served as senior director of Americas channel at Extreme Networks. Before that, she was vice president of Americas channels at Palo Alto Network, where she grew the channel by 60 percent annually. Pallas’s security background also includes roles within Cisco, IronPort Systems, Counterpane Internet Security, and Internet Security Systems.
“At illusive networks, the channel is the core strategy for revenue and scale,” says Pallas. “illusive networks’ technology represents a huge advance in cybersecurity. All facets of the company, including enablement, marketing, operations and sales, will be developed and supported based on the critical role we are asking partners to play.†The focus for the next 12 months will be evangelizing illusive’s go-to-market channel strategy and launching a channel program centered around profitability to ensure a high level of mindshare and execution from our channel partners —†all of which will accelerate our growth.”
