This guide explores three critical areas of go-to-market decision-making. From building a sales pipeline to choosing your ideal customer profile and vendor relationships, these guides are designed to help you compare the trade-offs and opportunities of each path. Whether you’re doubling down on referrals, moving upmarket, or evaluating vendor alliances, you’ll find the insights you need to move forward with clarity.

Join us live at RSAC 2025 in San Francisco. In this episode of  Voice of the Vendor, we speak with DirectDefence, Adam Networks, Secureframe, HPE, Proofpoint, and Red Canary.

Sherweb: Teach your clients the ‘why’ behind the cybersecurity stack. The real value is in the story you tell.

SonicWall’s New Network Security Solutions, Barracuda’s Next-Gen Threat Detection, Coro Launches Security Awareness Training, and More

Get actionable strategies for communicating the importance of security in a way that resonates with decision-makers—without resorting to scare tactics.

Drowning in data chaos? There’s a smarter way to manage, share, and actually put your data to work—with Microsoft Fabric.