eBooks - Page 6

This Expert Guide explores how to launch a managed security practice and issues to consider when building out a security stack, as well as dealing with customer resistance and cybersecurity talent shortages, plus some in’s and out’s of cyber insurance.

This Expert Guide from ChannelPro will walk you through what you need to up your managed services game, such as developing cloud solutions, offering managed security and managed IoT services, plus why you should standardize to increase efficiency.

The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

MSPs use a variety of pricing strategies today, and yours will ultimately be dictated by your business’ specific needs. Per-user or per-device pricing is the most popular method, while others opt for fixed-price models or a hybrid of the two. There are also some newer pricing models emerging that may make sense for your company. Regardless of the structure you choose, there are many factors to consider.The good news is that developing a pricing model doesn’t have to be an exercise in trial and error. In this ebook, we’ll go through the various options for pricing available that have been designed to drive profits from successful MSPs around the country.

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

MSPs are not just the core of the IT Channel and Datto’s business, but essential service providers for millions of small and medium businesses. For the first time, we identified the specific behaviors of high-growth MSPs that separate them from their competition, developing a roadmap for growth. This year, we delved deeper into the technologies MSPs rely on to deliver services to their clients and how they expect that to change in the years ahead. Check out this report to help shed light on how MSPs can overcome challenges and grow their businesses in the face of a new SMB landscape.

This Expert Guide walks IT solution providers through the latest threat vectors facing SMB customers, the complexity of cloud security, and concerns around 5G. It also includes a look at NIST guidelines for the Internet of Things.

This Expert Guide covers how to get your business ready for Cloud 2.0, the ins and outs of custom cloud application development, and the benefits of building custom cloud solutions, plus it takes a look at a hybrid future.