Topic: Business Management - Page 54

Ransomware operators are increasingly organized with schemes to auction stolen data and rent attack tools.

Erick and Rich examine the evolution of Sophos Cloud Optix into a hybrid security/management tool, the importance of using all your PSA system’s integration capabilities, and proof that artificial intelligence still can’t match the human kind sometimes.

The October 1 full-day virtual event offered Canadian-based IT consultants, VARs, and MSPs expert advice on how to profit from managed IT, security services, and emerging markets.

What do Back to the Future and the Star Wars saga have in common? The answer is in this week’s show title. As for the show itself, it features Matt, Rich, and guest host Eric Long, of cloud solution provider TeraCloud, discussing a new co-managed IT offering from Beachhead Solutions, ConnectWise’s new bug bounty program, and the secrets to success in work-from-home security.†

Erick and Rich discuss what a recent story from Beachhead Solutions says about the co-managed IT market, why adapting presentations to the nuances of videoconferencing is a must for MSPs, and a Mexican legislator who tried to skip out of a Zoom meeting early by leaving a photo of herself behind.

This Expert Guide from ChannelPro will walk you through what you need to up your managed services game, such as developing cloud solutions, offering managed security and managed IoT services, plus why you should standardize to increase efficiency.

The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

MSPs use a variety of pricing strategies today, and yours will ultimately be dictated by your business’ specific needs. Per-user or per-device pricing is the most popular method, while others opt for fixed-price models or a hybrid of the two. There are also some newer pricing models emerging that may make sense for your company. Regardless of the structure you choose, there are many factors to consider.The good news is that developing a pricing model doesn’t have to be an exercise in trial and error. In this ebook, we’ll go through the various options for pricing available that have been designed to drive profits from successful MSPs around the country.

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.