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The human cost of AI: 5 ways MSP owners can protect their value, not just their stack

Nancy Henriquez

MSPs can stay competitive by strengthening client relationships, becoming trusted AI advisors and focusing on the expertise that sets them apart.

5 ways MSPs can strengthen cybersecurity and capitalize on AI

These five vendors want to help MSPs put AI to work more securely and efficiently.

Key channel headlines: ConnectWise puts AI agents to work, Cisco expands partner incentives and more

ConnectWise agents, new Cisco partner incentives and the expansion of Destination AI from TD SYNNEX headline this week’s MSP roundup.

How compliance and governance challenges are complicating agentic AI adoption

Sam Valme

AI has the potential to transform entire industries in positive ways, but the right support is critical. That’s where MSPs can find opportunities.

Want to build a more successful MSP? Business attorney Danny Astin shares his advice

From finding the right mentors to preparing for a profitable exit, Danny Astin of Ciardi Ciardi & Astin explains why business fundamentals still matter.

Your MSP’s next growth opportunity may be an existing client

TD SYNNEX’s Jessica McDowell urges providers to look for expansion opportunities in existing accounts, free up staff time and use outside expertise to fill service gaps.

How 6 tech vendors are helping MSPs tackle everyday challenges

From cleaning up Microsoft 365 environments and cutting wasted cloud spending to automating threat response and managing AI risks, these solutions offer practical ways to improve service delivery and profitability.

3 Questions with Ignacio Lopez – Work-Smart.ai

Ignacio Lopez, founder of Work-Smart.ai, tackles three key questions about AI services, oversight and compliance.

ChannelPro Special Report: Edition 4, 2026

ChannelPro’s latest digital publication delivers tactical insights and real-world stories for IT providers.

FREE DOWNLOAD: ChannelPro ultimate guide to AI and automation for MSPs

Whether you’re looking to automate repetitive tasks, integrate AI-driven security solutions, or measure the success of your automation efforts, this guide is designed to help you harness the power of AI to grow and scale your MSP.

ChannelPro Events

December 2, 2026 | 12:00PM ET
Location: Online Event

Is zero trust the foundation of your recurring profit strategy? At this interactive event, you’ll learn to leverage zero trust, pursue larger customer and grow recurring revenue.

November 17-18, 2026
Location: Virtual Conference

Managed security service providers: Join our media partner, MSSP Alert, for a fast-paced virtual conference on Nov. 17-18. You’ll learn how the world’s top security businesses operate and what you need to do to deepen and enhance your cybersecurity practice.

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Top Stories

PhaaS kit threat analysis: Wazza

November 4, 2026 | Elli Shlomo

Discover how the Wazza phishing kit exploits legitimate Microsoft authentication to bypass MFA defenses, steal access tokens and evade traditional security tools.

Palo Alto Networks protects the browser. Guardz connects it to workspace security.

November 4, 2026 | Guardz

Discover how Guardz and Palo Alto Networks are helping MSPs close browser security gaps, stop emerging threats, and protect client workspaces from a single platform.

The human cost of AI: 5 ways MSP owners can protect their value, not just their stack

November 4, 2026 | Nancy Henriquez

MSPs can stay competitive by strengthening client relationships, becoming trusted AI advisors and focusing on the expertise that sets them apart.

Feature

October 5, 2026 |

FREE DOWNLOAD: ChannelPro ultimate guide to AI and automation for MSPs

Whether you’re looking to automate repetitive tasks, integrate AI-driven security solutions, or measure the success of your automation efforts, this guide is designed to help you harness the power of AI to grow and scale your MSP.

MSP Spotlight

November 1, 2026 |

3 Questions with Robert Cioffi, Progressive Computing of Yonkers, New York

Robert Cioffi, CTO & co-founder at Progressive Computing of Yonkers, New York, takes on 3 questions that MSPs want answered.

October 20, 2026 | Brian Strong

From selling to scaling: Brian Strong shares his biggest lessons in building an MSP sales engine

TenHats CEO explains why structure, discipline and patience matter as much as sales talent.

Cyber threats are evolving. Is your MSP ready? Join us for ChannelPro DEFEND: Anaheim, Nov. 9–10 for two days of hands-on cybersecurity workshops, expert-led strategies, live security demos and peer networking.

Free MSP Resources

MSP ANSWER CENTER

MSP Answer Center

ChannelPro Event | Location: Virtual Conference

MSSP Alert Live

November 17-18, 2026

Managed security service providers: Join our media partner, MSSP Alert, for a fast-paced virtual conference on Nov. 17-18. You'll learn how the world's top security businesses operate and what you need to do to deepen and enhance your cybersecurity practice.


News & Articles

PhaaS kit threat analysis: Wazza

November 4, 2026 | Elli Shlomo

Discover how the Wazza phishing kit exploits legitimate Microsoft authentication to bypass MFA defenses, steal access tokens and evade traditional security tools.

Palo Alto Networks protects the browser. Guardz connects it to workspace security.

November 4, 2026 | Guardz

Discover how Guardz and Palo Alto Networks are helping MSPs close browser security gaps, stop emerging threats, and protect client workspaces from a single platform.

The browser is the new battleground: How MSPs can stop threats instantly

November 2, 2026 |

Browser security tools provide MSPs with a unique opportunity to block modern threats, drive recurring revenue, and deeper client relationships.

Press Releases

Key channel headlines: ConnectWise puts AI agents to work, Cisco expands partner incentives and more

October 30, 2026 |

ConnectWise agents, new Cisco partner incentives and the expansion of Destination AI from TD SYNNEX headline this week’s MSP roundup.

Key channel headlines: Pax8 launches 8os and 8bot for partner-delivered managed AI, Mailprotector launched Shield Blueprints and more

October 23, 2026 |

Pax8, Microsoft, Dell and N-able headline this week’s MSP roundup as managed AI, agentic security and AI governance move rapidly from experimentation into real-world operations.

Key channel headlines: Rewst launches AI-native automation platform, Alternative Payments adds agentic finance and more

October 16, 2026 |

AI-native automation headlines this week’s MSP roundup alongside new AI SOC, cybersecurity, ransomware and partner program updates.

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