Channel partners of IT distributor Tech Data Corp. have access to a new marketing suite for brand promotion and lead generation. The distributor launched TDEngage this week, a suite that provides syndicated online content from leading IT vendors.
The marketing products are available to Tech Data partners via TDAgency, the distributor’s marketing services agency. Resellers can now sign up via online form.†
TDEngage is now part of TDAgency‘s reseller CONNECT marketing program, and it includes three core modules: content management, email and an online media platform.
“With purchasing IT products online continuing to grow as the preferred method of transaction, TDEngage provides our resellers with a cost-effective platform to drive incremental business by generating new leads through their own websites,” says Derrek Hallock, Tech Data’s vice president of TDAgency. “By enabling our vendor partners to share their content with our resellers’ end users, TDAgency further enhances its position as a trusted marketing partner and crucial link in the channel.”
Tech Data says its TDEngage offerings enable resellers to:
- Maintain a website with free fresh, dynamic content.
- Have access to branded, end-user campaign materials, complete with email templates and landing pages with a nominal license fee.
- Feature selected product categories on their website.
- Provide SMB clients with vendor white papers, videos, and product spec sheets.
