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Avnet Enhances Solutions Specialist Support for Channel Ecosystem

As part of a new solutions specialist approach, the distributor dedicates over 450 solutions specialists and creates new business units to empower the channel to capitalize on software-driven technologies. By ChannelPro

Technology distributor Avnet Inc. has announced the addition of 450 dedicated solutions specialist and new business units as part of its new solutions specialist approach to accelerate growth for the channel ecosystem in software-driven technologies such as cloud, cognitive computing, data analytics, the internet of things (IOT), mobility, security, and enterprise networking.

“Avnet is directing significant energy, resources and investments toward the technologies that will define the future,” says Patrick Zammit, global president for Avnet Technology Solutions. “I believe the best way to do this is through a more specialized approach. We are evolving into a solutions specialist to ensure that Avnet, along with our suppliers and partners, continues to meet our customers’ needs in a rapidly changing market. It will allow us to capitalize on next-generation technologies while optimizing our support for data center technologies, whether legacy or new.”

The new specialist business units include Data Center Solutions; Cloud Solutions; Security and Enterprise Networking Solutions; Data Analytics, Cognitive Computing, and IoT Solutions; and Mobility Solutions. Additionally, Education Services, available in EMEA and the Americas, focuses on flexible training solutions with a portfolio of offerings across Avnet suppliers.

“Our solutions specialist approach empowers Avnet’s partners with the dedicated resources, sales support and technical expertise needed to transform their business while driving long-term success for themselves and their customers. It also builds upon our ability to create brand preference, accelerate adoption and grow market share for technology vendors,” says Zammit. “The solutions specialist approach gives our partners and suppliers the best of both worlds: a business solutions mindset coupled with deep technical expertise in the data center and next-generation technologies.”

For more information on Avnet Technology Solutions, visit

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