eBooks - Page 6

Sometimes a disaster is as minor as an accidental deletion of a specific file, folder, or image. Other times, an entire office is destroyed or rendered inaccessible. That’s why MSPs need a complete toolbox of restore capabilities that match a variety of recovery scenarios. See more here on how Datto’s business continuity solutions give MSPs the tools they need to address any type of disaster.

Disaster recovery testing is all about finding flaws in your DR plan. However, many MSPs unintentionally conduct tests that fail to accomplish that goal, or conduct incomplete tests overall. Learn more on how to avoid these mistakes and the benefits of partnering with MSP-centric technology vendors that can help support your disaster recovery testing efforts.

This educational eBook, the sequel to the popular “Why Hacker’s Hack” series, explores cybercriminal personas and who is most likely to fall prey to these scam artists.

This Expert Guide offers some best practices for defending against attacks on managed service providers’ systems, shoring up risk management strategies to avoid lawsuits, protecting edge computing devices, and keeping remote workers safe.

This Expert Guide explores how to launch a managed security practice and issues to consider when building out a security stack, as well as dealing with customer resistance and cybersecurity talent shortages, plus some in’s and out’s of cyber insurance.

This Expert Guide from ChannelPro will walk you through what you need to up your managed services game, such as developing cloud solutions, offering managed security and managed IoT services, plus why you should standardize to increase efficiency.

The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

MSPs use a variety of pricing strategies today, and yours will ultimately be dictated by your business’ specific needs. Per-user or per-device pricing is the most popular method, while others opt for fixed-price models or a hybrid of the two. There are also some newer pricing models emerging that may make sense for your company. Regardless of the structure you choose, there are many factors to consider.The good news is that developing a pricing model doesn’t have to be an exercise in trial and error. In this ebook, we’ll go through the various options for pricing available that have been designed to drive profits from successful MSPs around the country.

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.