Topic: Partner Programs - Page 77

The new MarketNow platform, officially unveiled at the BDR vendor’s DattoCon partner conference this week, is designed to help marketing neophytes design and execute lead generation campaigns.

Called Project Domination and targeted at members of Microsoft’s soon-to-be-retired Online Services Advisor program, the campaign offers up to 90 days of free Office 365 service, plus free support.

Other enhancements to the hardware maker’s Partner Ready program announced today include new marketing resources.

Combining the distributor’s old and new assets is benefitting partners in tangible ways already, Americas president Joe Quaglia (pictured) says, including an expanded, consolidated line card and access to managed security offerings.

Both markets, company leaders tell ChannelPro during the 2017 Lenovo Accelerate partner conference, are lucrative “profit pools” that have received diminished attention in recent years amid Lenovo’s push into the server and storage hardware fields.†

Announced on opening day of the distributor’s 8th annual Cloud Summit event, the new benefits make increasing the size of cloud deals and monetizing internally developed cloud products easier for its partners.†

Newly added features, which include analytics and orchestration functionality and an enhanced user interface, position the distributor to turn Odin into a comprehensive platform for provisioning, orchestrating, and managing†cloud-based software and infrastructure.

The new release, which adds deduplication, boot from backup functionality, and support for Windows Server 2016, arrives amid a U.S. channel recruitment push.

The new program aims to redefine the way in which partners work with direct sales organizations.

Designed to help former service members get IT businesses off the ground, the new initiative offers training, business counsel, marketing assistance, and up to $5,000 of fully refunded revenue on sales of cloud-based security and productivity solutions.