Arlin Sorensen's blog

Strategic IT Sales: Creating A Vision And Getting Buy-In

Strategic sales is the process of taking your top few accounts and looking at them differently than you do your other clients. With these accounts, you want to jointly create a vision and a roadmap for the next three to five years. This includes not only what you can provide for them but also some of their other partners including their telecom and physical plant providers. Broaden your vision.

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