Arlin Sorensen's blog

IT Solution Providers: Which Lake Are You In?

When I was in college, I spent my summers working at a YMCA camp. I was responsible to keep all the trails, playing fields, and general areas mowed. I also did some general maintenance stuff around the camp as well. Occasionally, I would get to do some work down by the lake. It was here that I would witness hundreds of kids get in a canoe, many of them for the first time.

Strategic IT Sales: Creating A Vision And Getting Buy-In

Strategic sales is the process of taking your top few accounts and looking at them differently than you do your other clients. With these accounts, you want to jointly create a vision and a roadmap for the next three to five years. This includes not only what you can provide for them but also some of their other partners including their telecom and physical plant providers. Broaden your vision.

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