Topic: Security - Page 146

When it comes to managing cybersecurity, safeguarding client endpoints is a critical piece of the MSP service offering. MSPs should have an endpoint security vendor that helps them overcome common issues that can cut into profits and lead to client churn. Ultimately, your vendor should optimize the efficiency of your time and efforts so that you can continue to grow your business and maximize revenue. Check out this ebook to find out more on selecting a vendor with these five essential factors to empower your MSP business.

Recent research from Netskope finds the blending of the personal and professional worlds is increasing security risks as more remote workers are using corporate devices for nonbusiness use.

The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

MSPs use a variety of pricing strategies today, and yours will ultimately be dictated by your business’ specific needs. Per-user or per-device pricing is the most popular method, while others opt for fixed-price models or a hybrid of the two. There are also some newer pricing models emerging that may make sense for your company. Regardless of the structure you choose, there are many factors to consider.The good news is that developing a pricing model doesn’t have to be an exercise in trial and error. In this ebook, we’ll go through the various options for pricing available that have been designed to drive profits from successful MSPs around the country.

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

SMBs have limited time and IT resources, and a lot on their plates – especially when it comes to cybersecurity. Unfortunately, SMBs have become the biggest target for ransomware attacks, and they need to face the harsh truth that ransomware can wreak havoc with data, budget and reputation. Yet many SMBs are not aware of the risk they face. This paper will debunk the most common myths surrounding ransomware, and present ways to help prevent ransomware attacks, protect data and ensure an adequate recovery procedure.

Egnyte jumpstarts your governance and compliance efforts by addressing some of the most complex unstructured data problems within an enterprise. With Egnyte, companies have the visibility they need to spot and stop potential problems and strengthen their overall data security, while maximizing their users’ productivity.

To get serious about growth, MSPs have to become laser-focused on improving their sales and building a performance sales team. Many MSPs still rely too heavily on customer referrals. While referrals are the easiest sales deals to close, they don’t come in every day. Waiting for organic referrals limits your ability to forecast and achieve steady revenue growth. By becoming a more proactive sales organization, MSPs can scale up quickly.

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As technology services become more commoditized, it won’t be possible for Managed Service Providers (MSPs) to differentiate their businesses based solely on their technological prowess or automation tools. Instead, MSPs will need to carefully define and enhance the customer experience they deliver to clients.